Trade shows are built mainly to spread awareness. It is a medium to reach out of the prospective buyers, communicate with them and promote the business. A trade show is a great way to interact with the crowd and not only to introduce the business but also to know their expectations and experiences. This eventually helps in improvisation and promotion of business.
Here it becomes very important to attract as many crowds as possible. The maximum number of prospective buyers you interact with the more information you gather. There are many ways to attract crowed in before selecting any of methods, you need to understand the crowd. Create your attraction methods in line with what the targeted audience wants. From the below list, you will get inspired to become a crowed magnet in your next trade show.
Plan a Game –
One of the most effective exhibition booth idea to attract people and to generate leads is to run a contest. Simple quiz contests, riddle solving, photo contests, a matching contest or even games like the right price, trivia, jumbo board games, golf putting are some of the examples. You can use your creativity in this and invent new games matching your own business.
The successful candidate will get rewards. Prizing is another thing that catches eyes. Keep interesting prizes, warp them with vibrant colors and announce the winners’ name loudly to know others about it.
The games and prizes can relate to your business as well. You may have survey type contest to know peoples likes and dislikes, latest trends and fashion. The plan to have a game in the Trade show can help you in many ways if organized accordingly. It will attract people; they will interact with you, will share their experiences and will have a very positive impression about your business.
If the trade show event organizer does not provide free wifi for attendees, you can grab the opportunity to serve people by creating a fine layout space at your booth and offer access to your wifi hotspot for free. Custom booth contractors in Europe can suggest innovative solutions for making use of the available space. You can creatively display the facility by banners and with WiFi password at various places in and around your booth so attendees will know about the service you are offering.
You can also make a default SMS service with collaboration with 4G internet providers. This will help people to learn about the availability of Wi-Fi services. People near your booth will get the notification to join your WiFi. This will again please the attendees and have a positive impression.
Visual Appeal –
Attractive exhibition stand design is the first step to provide a great trade show experience for attendees. Appropriate graphics and eye-catching colors draw potential customers to your booth. Use of vibrant colors and decent and professional design, screens running with graphics will increase the curiosity of attendees. You also make available reference books, brochures, pamphlet, etc. of related topics so that proposed customers can refer the same while presenter explains them the product. You may get this done by experienced exhibition stand designers.
Make a note and ensure that your staff is also well-groomed, clean-cut and professional looking. If possible dress code will identify them on-site as part of the booth staff.
Pre-event media coverage –
Pre-event Press Release can create curiosity and generate interest in your other efforts you are taking to attract an audience. Try to present your booth as an entertainment hub by making announcements regarding Games, Competitions, Facilities available, attractive prizes, etc it may draw some media attention before the event.
Best Staffing –
Along with the above great steps to improve your visibility in an event, choosing the right people to staff your booth is the most compelling part. Send your best, happiest, and most enthuse staff. Keep their position, Profile aside. Appoint people who are willing and able to initiate a conversation with prospective customers, answer questions with confidence, and generate lead information. Employees who are creative, cheerful and talkative are the best to handle the booth. During the hours of the event, any adverse conditions may arise and staff capacity to handle the situation with the presence of mind must be given the opportunity.
Nearly 70 percent of attendees in trade shows are said to be as potential customers. Marketing experts believe that trade shows can provide an incredible amount of value to the companies. 99 percent of marketers believe that trade shows provide their companies with unique value. If Trade shows are organized with systematic yet with attractive accessories, it can bring wonders to your business. A cheerful time spent in a trade show booth always remembers and creates good Ecosystem by attendees. You can attract the crowd with taking care of the above points and start your business to get an avenue toward success.