Digital Marketing Courses by Digital Metrics

Tailor made Digital Marketing course

We offer tailor made solutions to meet your learning expectations

Courses Information

 

At Digital Metrics, we believe in building the best careers in digital Marketing. Whether you’re starting from scratch or looking to expand your knowledge in a specific area, we tailor-design our course content to suit your needs. Take a look at the various courses we offer to learn how Digital Metrics uses unique approaches in the field of digital marketing. A comprehensive program for everyone in Online Advertising. The program will also prepare you for the Google Certification exams and help you get Google Ad Words certified and enter the world of digital marketing as a professional. Its a course meant for marketers, entrepreneurs or students willing to get into the magic world of online advertising and digital marketing. The course contains 3 parts – Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Social Media Marketing (SMM)

Search Engine Marketing (SEM)

Search engine marketing involves promoting your brand’s presence through paid advertising via search engines. This search engine marketing training course includes a detailed study of PPC, Google Ad Words, building paid advertising campaigns, tracking, optimizing, and remarketing. You will gain hands-on experience through live projects to understand the requirements of the industry. Optimize websites and ads to outperform the competition. Drive traffic to websites by learning and practicing keyword research and implementation strategies, social media leveraging tactics, and video, image, and landing page optimization. Measure the success of these techniques to evaluate what works best for website conversions.

Learnings & Agenda

  • Campaign optimization to generate ROI
  • Competitor analysis
  • Advanced keyword research/selection
  • Campaign/Ad Group organization
  • Ad description creation
  • Review of account settings
  • Managing keyword bid levels
  • Google Analytics integration / Goal conversion tracking
  • Google AdWords and Bing Search Marketing

Tools:

  • Ad preview & diagnosis
  • Keyword Planner
  • Google trends

Search Engine Optimization (SEO)

The Search Engine Optimization (SEO) course is designed to transform you into an industry-ready SEO professional from day one. This Specialization will teach you to optimize website content for the best possible search engine ranking. You’ll learn the theory behind Google search and other search engine algorithms; you’ll also build practical, real-world skills that you can apply to a career in digital marketing or online content development, including on-page and off-page optimization, optimizing for local and international audiences, conducting search focused website audits, and aligning SEO with overall business strategies. Many people think that for learning SEO, you need to have technical knowledge which is a completely wrong assumption in the market. You just need to know the basics of HTML, which is covered in the course content. Each course is intended to build on the skills from the previous course, thus we recommend you take the courses in the order they are listed.

Learnings & Agenda

  • Introduction to SEO
  • Fundamentals of SEO
  • Website Structure Overview
  • Keyword Research
  • SEO
  • On-Page Optimization
  • Off-Page Optimization
  • Google Analytics & Search Console
  • Local SEO
  • Ecommerce SEO

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